COBB HAS A FRESH NEW LOOKcobb-admin
You’ve heard us mention the words “One World, One Brand”, and we meant it! Over the past few months, we’ve not only updated our logo, tagline, and brand to be even more sleek, sophisticated, and attractive, we’ve also been busy behind the scenes updating our website and corporate identity.
Our new site is not only well designed and functional, but it also has fresh, quality content that will add value to our consumers. Even better….we’ll give each and every one of you the open files to utilise the assets locally, giving you the right tools to maintain a strong, global brand with an even brighter future.
Here's A Snippet Of What We Look Like
Your guide awaits
COBB is the ultimate ALL-IN-ONE, ON-THE-GO versatile cooker, and we need to let the rest of the world know why so many people are raving about it.
Have you ever had a friend who talks so much that you don’t have a clue what they said? Branding is the same. We need to be consistent and clear with our message across the world. Luckily we’ve got you covered with a new, stylish Corporate ID and merchandising document!
A Brand Is Not Just A Logo
As a brand it’s important to show up looking smart everyday. It’s equally as important to walk the walk and talk the talk! What do we mean by this?
A brand is not only a logo, tagline or pantone. It’s all of those and so much more! A brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers.
How do we create these feelings? By the stories we tell.
Although we’ve elevated our look and feel, we need to remember to continue to tell the COBB story too. As a brand we have a variety of assets to support this. Whether it be imagery of life stories such as one cooking on a boat in the sunset, or a festive meal around Holiday season, COBB has many assets that relate to the stories of our customers. We have also told our own story through the COBB heritage video and have enjoyed seeing you use this across the various platforms.
Share it with new influencers, with friends, customers, buyers and retailers. Tell people what COBB is all about, and why so many people fall in love with it!
You Asked...We Listened.
Earlier this year you answered a survey of what content you wanted to see more of in our newsletters, one of which was case studies. So here we are, reporting from our own backyard.
Many of you have been dabbling in influencer campaigns for the past year in which case some have been very successful, some with many learnings, and some with a long way to go. All of these are OK. What matters is that we continue to measure, adapt and learn from each other. In 2021 we launched a large influencer campaign in South Africa so that we could learn, and pass on key notes for future campaigns. Click on the link below to access the case study and feel free to share your own stories too.
COBB Premier+ Gas and COBB Compact Pro
Raisin Bread French Toast
Morning, lunch or dinner, who doesn’t love French toast any time of day!
We’ve made this treat a little fancier by using special bread and adding sweet toppings. If you can’t find raisin bread, just use whatever white bread you have and sweeten the egg mixture with a few teaspoons of sugar before dipping the bread.